The Natural Chip Co.
The Royals
Tasked with telling the second chapter of The Natural Chip Co.’s story, we created an animated world that honoured Australia’s natural landscapes and celebrated the connection a simple bag of chips can facilitate.
The Idea
Nothing can bring Australians together like the crisp crunch of a bag of chips being opened. And with The Natural Chip Co, there’s absolutely nothing artificial. Just all-natural ingredients, made right here in Australia.
We focused on building a world inspired by real Australian locations. The animation features native Australian wildlife, and a landscape inspired by our real plant life.
The Work
I co-developed the creative and directed its production, including script writing, storyboarding, design and oversight. The campaign came to life through film, OOH, social and retail.
The Natural Chip Co.
30” Film
The Natural Chip Co.
OOH
