Australian Unity Worth It

Health insurance with only the stuff you’ll actually use.

To promote Australian Unity’s useful health insurance, we created the lively and lighthearted Worth it campaign. Because whether it’s winning a game of limbo, letting loose at a festival or ending a decade-old Ping Pong rivalry - sometimes life is worth the risky bits.


Art Director Liam Jenkins
Copywriter
Robyn Ramsay
Agency The Royals

Director Raghav Rampal
Photographer Thom Rigney
Production Annie Schutt, Collider

2024