Using urban legends to show how legendary novated leases can be

What do the Loch Ness Monster and novated leases have in common? They’re both shrouded in mystery!

We tapped into omnipresent myths and legends to launch McMillan Shakespeare’s legendary novated leasing brand, Oly. Unlike those legends, Oly makes getting into your dream car a reality.

The campaign features legends from both local and global folklore - including the Drop Bear, Big Foot and Excalibur - across film, OOH, digital, social and radio.