M/FW 2018 Trends

The week to remember
in Melbourne’s fashion calendar

We worked with City of Melbourne and celebrity stylist Lana Wilkinson to create Trends,
a series of fashion films that celebrated the city’s unique intersection of fashion and architecture, while highlighting the four key fashion styles that were en vogue at Melbourne Fashion Week 2018.

Utilitarian

Pleats

Sports Luxe

Bold Prints


Art Director Liam Jenkins
Agency Haystac

Director Clare Conway
Styling Lana Wilkinson
Music Olivia Escuyos (Utilitarian, Sports Luxe)

2018