Wild Secrets Better With Age
Results
10% lift in new website visits from customers aged 65+
19% lift in transactions from customers aged 65+
32% lift in revenue from customers aged 65+
Accolades
AWARD Direct and Purpose: Creativity for Good Finalist
B&T Award for Bravery, Award for Diversity and Best Direct Response Finalist
Caples Healthcare Finalist
MADC I Can’t Believe This Is A Job Award
Spikes Asia Direct Finalist
The adult toy brand normalising pleasure for older Australians
To normalise sex and pleasure for seniors, we worked with Wild Secrets to create the Better with Age campaign and became the first adult toy brand to offer a Seniors Card discount.
Art Director Liam Jenkins
Copywriter Siobhan Joffe
ECD Stu Turner
Agency The Royals
Design Lead Sophie Machin
Finished Art Kitty Turpin
Designers Eddie Brown-Greaves, Aiden Thompson
Case Study Giggle Chicken
2022